Looking for reputable parenting awards to elevate your brand? The Parents’ Picks Awards recognize the most trusted, innovative, and parent-approved products and services each year. From educational tools to toys, wellness, baby must-haves, and everyday essentials, our awards help connect outstanding brands with the families who need them most. Applying for a Parents’ Picks Award is a powerful way to gain third-party validation, increase visibility, and earn the trust of parents actively searching for the best options for their children. Just follow the instructions below or reach out to us at Lauren@ParentsPicksAwards.com for more information.
- Complete our online application and pay the appropriate fees (shown below).
- Send one sample of each product to the address on the application.
Want to know if winning an award really increases sales? Read our latest case study here: https://www.parentspicksawards.com/wp-content/uploads/2025/06/Case-Study-Awards.pdf
Submission Fees:
Entry Fee – $195: Submit one product for award consideration (fully refundable if not selected). If chosen as a winner, this includes a listing on our website and full rights to use the official award seal on your product, website, and marketing materials. Pay & Apply Now (you will be redirected to the application after payment): https://buy.stripe.com/14k8Aj4GE7EB8dW147
Multiple Entry – $500: Submit up to three distinct products for award consideration (fully refundable if not selected). If chosen as winners, this includes listings on our website and full rights to use the official award seal across your product packaging, website, and marketing materials. Pay & Apply Now (you will be redirected to the application after payment): https://buy.stripe.com/9AQ03Ngpm3ol79SdQU
*Submitting more than 3 products? Contact us for a special quote.
Company Entry – $295: Submit your entire brand for award consideration (fully refundable if not selected). This broad entry covers all products on your site and is ideal for companies offering a full line or program. If chosen, it includes a featured listing on our website and full rights to use the official award seal across your products, website, and marketing materials. Pay & Apply Now (you will be redirected to the application after payment): https://buy.stripe.com/4gw4k3c96e2Zam428a
Product Spotlight Review- $499: A professionally written, 1,000+ word editorial permanently published on our site, featuring SEO optimization, backlinks, a “Why Parents Love It” summary, and a behind-the-brand story—exclusively for award winners looking to amplify their recognition. Pay & Apply Now (you will be redirected to the application after payment): https://buy.stripe.com/28E14m2LP2Lx8eS7op6wE06
Company Entry + Product Spotlight Review – $745: Available exclusively to brands submitting a Company Entry, this bundled package includes both your award application and a professionally written, 1,000+ word Product Spotlight Review. The Spotlight is permanently published on our site and features SEO optimization, direct backlinks to your website, a “Why Parents Love It” summary, and a behind-the-brand story—crafted to build trust and drive long-term traffic. If selected as a winner, this package also includes a featured listing on our website and full rights to use the official award seal on your product, website, and marketing materials. This package is fully refundable if you are not selected to receive an award, and is only available to award participants. See a live sample here: https://www.parentspicksawards.com/product-spotlights/all-in-one-curriculum-review/.
Want to know if a Spotlight Review really increases sales? Read our latest case study here: https://www.parentspicksawards.com/wp-content/uploads/2025/07/Case-Study-Product-Spotlight-1-1.pdf
Pay & Apply Now (you will be redirected to the application after payment): https://buy.stripe.com/cNi8wO0DH85R66KfUV6wE05
Parenting Awards Deadlines:
We work on a rolling submission basis. It typically takes between 4-6 weeks from submission to publication. If you are not chosen, your submission fee is refunded. If you are chosen, you will receive an email with award seal and details of promotion.
Parenting Awards Basic Entry Perks
Winners Receive FREE
- Beautiful high-resolution award seal to use on all marketing materials, social media, printed materials and your website.
- 300×300 image + 150 words of text about your product on the ParentsPicksAwards.com website.
- Links from ParentsPicksAwards.com to your web site.
- Winners list lives on Parents’ Picks Awards website forever.
Payment of Entry Fees
Entry fees may be paid by credit card, PayPal or check. Nominations will not be processed until payment has been made. Please pay using this link if you have one submission: https://tinyurl.com/PPASingleNom
Please pay using this link if you have 3 products to submit: https://tinyurl.com/3PPANominations
Please pay using this link if you are choosing a Company Nomination: https://tinyurl.com/PPACompanyNomination
Please pay using this link if you are choosing a Product Spotlight Only (must be a previous award-winner): https://tinyurl.com/PPAProductSpotlight
Please pay using this link if you are choosing a Company Nomination & Product Spotlight: https://tinyurl.com/companyspotlight
Notification Process
Announcements will be sent via e-mail to the contact listed on the entry form.
Submission Guide
The products accepted are not limited to the categories shown on the site. We welcome thoughtful suggestions and ideas.
Please Note: Product evaluations and scoring specifics, except for voluntary review highlights, are proprietary and will not be released. Product submissions will not be returned.
Earn the Parents’ Picks Award and stand out from your competition today!